vTiger Customer Relationship Management Print E-mail

What is Customer Relationship Management
Customer Relationship Management is, quite simply, the management of the relationship with your customers. To take this further for small to medium businesss it could be broken down into the following:

  • Identifying and targeting your best customers
  • Generating quality sales leads
  • Planning and implementing marketing campaigns with clear goals and objectives
  • Improving customer satisfaction by forming relationships with them
  • Providing the highest level of customer service by being able to track all contact with customers
  • Providing employees with the information they need to know about customer's wants and needs
Implementing A Solution
This has traditionally been both difficult and expensive and seen as only for big business. Traditional CRM solutions have cost upwards of R5,000 per user! Luckily the landscape is changing rapidly and enterprise level tools are now affordable for the small business owner.

Nexture can implement a full solution for any size business using a variety of open-source software packages. The advantage of this approach is that you are paying only for implementation and support and need not incur any software costs.

vTiger CRM
vTiger CRM is an enterprise-ready CRM software mainly for small and medium businesses. The solution uses an advanced web-based front-end, which can be configured to allow users to work effectively from wherever they are in the World using any system or device that supports Internet browsing. This means that the same data is available to all your staff no matter where they are 24 hours a day.

vTiger CRM adds more value to end-users by providing many enterprise features, such as sales force automation, customer support & service, marketing automation, inventory management, multiple database support, security management, product customisation, calendaring, E-mail integration, add-ons, and others. For a full list and discussion of all features please visit the vTiger website.

Advantages over Traditional Software
  • No investment in expensive hardware
  • No software installations on your computers, no upgrades, no crashes, no conflicts
  • Work from anywhere, on any computer, at any time
  • One backup for all your data

vtiger CRM is built over proven, fast, and reliable LAMP/WAMP (Linux/Windows, Apache, MySQL, and PHP) technologies and other open source projects.